Despite having the right skills, equipment and expertise, a dental clinic might remain unnoticed if it doesn’t have a strong digital marketing strategy. As more and more patients search online for healthcare providers, relying on patient referrals or being a friendly neighborhood dentist is no longer enough.

This is why digital marketing for dentists is essential. From the moment a prospective patient searches for ‘dental implants near me’ to read reviews about your clinic, they’re seeking information that builds trust and reassures them that they’re in good hands.

In order to be seen as a trusted professional, your website should offer informative content like doctor bios, insurance FAQs and patient testimonials. A well-written and compelling site will position you as a trustworthy source of information, which in turn will help convert potential patients into appointments.

The Role of Dental Marketers in Modern Dentistry

Digital marketing for dentists also includes utilizing social media to engage with your audience and spread awareness about your services. Creating social media profiles and running targeted paid online advertising campaigns will reach your target demographic with messaging that showcases the range of treatments you offer.

Lastly, email marketing remains a tried and true digital marketing tool that can be used to communicate with existing patients, build relationships with prospective ones and re-engage those who have already made an appointment. By avoiding cheap buzzwords and aggressive tactics that could erode the trust of your patients, email marketing can be highly effective. Broadly offers a variety of tools for executing a robust dental digital marketing strategy including dental reputation management, customizable templates for email newsletters and SMS text campaigns for appointment reminders.